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Why Is Nintendo’s Switch So Successful? It’s All About The Marketing

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The Wii was Nintendo's best-selling home console of all time, so of course its successor launched with impossibly high expectations. And yes, the Wii U was an abject failure, despite having a number of excellent first-party Nintendo games. Don't worry, this isn't some long overdue post-mortem of the Wii U. Rather, it's a look at why the Switch is so insanely successful by comparison. Could it all come down to marketing?

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