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Sales don't really equate to quality. If you enjoy CoD, you'll enjoy whatever the latest CoD is. Activision has been releasing essentially the same game over and over. Many people are just exhausted with it. I would bet if they only released a new CoD every few years, the reaction to the brand would be very VERY different. The people buying CoD over and over are usually just the people who love CoD. Same goes for the 2K/Madden/FIFA series.. I know plenty of gamers who ONLY buy and play the 2k/Madden/FIFA series. This doesn't mean they are the best games though... just the best for that market.